The latest innovation from Google, Generative Search, has raised concerns about the future of blogging. Everybody and their grandma are talking about AI. So, google is not gonna just watch and sit back without capitalizing on this opportunity. But what actually is Generative search?

Generative Search is a new feature from Google that uses artificial intelligence (AI) to generate answers to user queries directly on the search engine results page (SERP). This means that users can get the information they need without having to click on external links, including blog posts. This shift has significant implications for bloggers who rely on traffic and clicks to monetize their content.

The search results are not super correct at the moment as it raised some controversy with it’s generated results. But it’s not going to last for long as the AI learns and upgrades itself rapidly. And at some point in time, it’ll definitely generate some impressive results and people will be satisfied with those.

The Challenges for Bloggers

The primary challenge for bloggers is that their content may no longer be the first point of contact for users seeking information. With Generative Search, users can get the information they need without having to click on a blog post. This reduces the visibility and traffic that bloggers rely on to monetize their content. This will massively affect small bloggers who have limited exposure. And if they heavily rely on the ad revenue and affiliate commissions then this will destroy their blogging career.

The Future of Blogging

While Generative Search presents challenges for bloggers, it also presents opportunities. Bloggers can adapt by focusing on providing high-quality, unique content that offers insights, analysis, and perspectives beyond what AI can provide. By delivering valuable and personalized information, bloggers can attract audiences seeking in-depth knowledge and a human touch.

Google’s Generative Search is not necessarily destroying bloggers. It presents challenges, but it also presents opportunities for bloggers to adapt and thrive. By focusing on providing high-quality content and establishing a personal connection with their audience, bloggers can continue to emotionally persuade people and maintain their relevance in the evolving digital landscape.

You have to upgrade your strategies to survive in this online jungle. Don’t compete with Artificial Intelligence. Rather embrace it and use it to your advantage. Learn, adopt and succeed.